It is by no means been cheaper to get behind the wheel of a Ford Mustang Mach-E.

Ford this week slashed pricing on the electrical crossover for the third time in a bit of over a yr as gross sales take a nosedive.

The 2023 Mustang Mach-E in base Choose RWD kind is now priced to begin at $41,695, together with an $1,800 vacation spot cost. That is down $3,100 from the earlier pricing introduced final Could. Including all-wheel drive nonetheless prices an additional $3,000.

The value cuts are even increased for extra fascinating grades. The GT now begins at $54,195 whereas the GT Efficiency Version begins at $59,195. Each figures are down $7,600 from the earlier pricing.

The most important lower, a saving of $8,100, has been made to the Premium grade with the Prolonged Vary battery and the California Route 1. Pricing for these grades now begins at $47,695 and $50,695, respectively. All figures embrace vacation spot.

U.S. gross sales of the Mustang Mach-E in January had been simply 1,295 models, which was down 50% from the identical interval a yr in the past and down nearly 75% from the prior month.

In a press release to The Verge, Ford spokesman Martin Gunsberg mentioned the most recent value cuts had been “to adapt to the market to realize the optimum mixture of gross sales development and buyer worth.”

It is not clear whether or not the value cuts will prolong to the 2024 mannequin which will probably be accessible to order later this winter. The 2024 mannequin will see the addition of a brand new Bronze Look Package deal for the GT grade, plus the off-road-ready Mustang Mach-E Rally grade. Ford has beforehand mentioned the Rally will begin round $65,000.