DETROIT — Ford Motor plans to halt manufacturing of its all-electric F-150 Lightning from mid-November till early subsequent yr to deal with bloated inventories and slender losses on the pickup vans.
The automaker on Thursday confirmed the seven-week shutdown would happen at its Rouge Electrical Automobile Heart in suburban Detroit from Nov. 18 till Jan. 6, together with beforehand deliberate vacation downtime on the finish of the yr.
“We proceed to regulate manufacturing for an optimum mixture of gross sales progress and profitability,” Ford mentioned in an emailed assertion.
The canceled manufacturing, which was first reported by Automotive Information, comes as gross sales of all-electric autos haven’t grown as shortly as many had anticipated amid increased prices and reluctant client adoption.
Gross sales of the F-150 Lightning are up 86% this yr, however the firm loses cash on the car and has been subsidizing gross sales. That features a reported program providing sellers as much as $1,500 for every 2024 F-150 Lightning they order from one of many automaker’s new regional electrical car distribution facilities.
Ford on Monday mentioned its Mannequin e EV operations are anticipated to lose about $5 billion this yr.
Ford executives have mentioned the automaker’s next-generation of EVs will probably be less expensive than its present era, and that it will not launch a product except it may be worthwhile inside a yr.
The manufacturing slowdown represents a fall from grace for the F-150 Lightning. Ford executives comparable to CEO Jim Farley as soon as touted the car as having the identical significance because the Mannequin T, however the firm has moved to slashing deliberate output of the pickup in half to start this yr.
Ford’s general days’ provide of latest autos was 112 days as of the top of September, in response to Cox Automotive. The F-150, together with electrical and conventional fashions, was at 100 days. Ford’s different EV fashions — Mustang Mach-E crossover and E-Transit van — had been even increased at 128 days and 112 days, respectively, Cox experiences.
Ford has a goal vary of fifty days to 60 days of provide.
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