With the hiring of former Jaguar Land Rover and Aston Martin advertising veteran Laura Schwab, Rivian CEO RJ Scaringe is banking on his rising cadre of seasoned automotive business professionals to ship him a easy launch of the corporate’s first autos. This yr, Scaringe has crammed his government roster with no less than a half-dozen
Marketing
DETROIT — Normal Motors has corrected a web based promoting marketing campaign that overstated the capabilities of its Tremendous Cruise driver-assist system. This week, adverts for the system, accessible on a rising variety of Cadillac autos, appeared with a headline that mentioned “Cadillac Tremendous Cruise – Expertise Autonomous Driving.” However the system will not be
Since taking the wheel of Kia Motors Corp. in April, CEO Ho Sung Tune has been positioning the South Korean automaker for a brand new period of trade upheaval. Below Kia’s five-year marketing strategy unveiled this yr, Tune, 58, needs to make the corporate a world chief in electrical autos, department into so-called purpose-built autos
Final March, Manheim was set to host a big occasion at its Pennsylvania namesake web site to have a good time its seventy fifth anniversary. There was to be an summary of the public sale’s historical past, a particular sale with greater than 600 autos, and firm leaders can be available to debate the important
McLaren Automotive will name its upcoming plug-in hybrid the Artura, the most recent element to be revealed concerning the supercar. The electrified car was beforehand known as the P16, its code-name. A McLaren spokesman mentioned Artura is a newly created identify that “represents the artwork of design and future expertise.” McLaren launched a picture of
Tara Rush will take over the chief advertising officer function at Audi of America, transferring up from her present place as chief communications officer. She assumes most of the duties carried out by vice chairman of promoting Loren Angelo, who’s departing the automaker after a 12-year stint through which he held varied advertising roles. Rush,
LOS ANGELES — Honda plans to current a prototype model of the Eleventh-generation Civic compact sedan on the streaming platform Twitch subsequent week, previous to its arrival in U.S. showrooms in late spring 2021 as a 2022 mannequin, the automaker stated Thursday. Honda stated in a press launch that it’ll give a primary glimpse of
It isn’t usually {that a} automobile will get concerned in a ship race. However the Imaginative and prescient 2030 Hyper SUV from Italian designer Fabrizio Giugiaro managed to snag a outstanding position in final month’s Venice Hospitality Problem regatta. The electrical idea automobile was set on a barge within the Giudecca canal to function a
The GMC Yukon is an enormous SUV that obtained even greater with its newest redesign. So to advertise its arrival, GMC created what it describes because the “world’s greatest tweet.” The model despatched a few Yukons into the Nevada desert to carve out a large sand billboard that would solely be seen by helicopter. Or,
Longtime Toyota Motor North America government Ed Laukes will retire Jan. 4 as group vp of Toyota Division advertising and marketing. A successor within the prime advertising and marketing position is predicted to be named subsequent month, the Japanese automaker mentioned Wednesday. Laukes, 62, oversees market planning, promoting, gross sales promotion, incentives, merchandising and motorsports,
To get their merchandise in entrance of shoppers’ eyeballs, auto sellers usually look to TV. And never simply conventional broadcast and cable. Auto entrepreneurs are vying for a rising variety of shoppers watching content material on streaming providers reminiscent of Hulu, together with on so-called sensible TVs and through related units reminiscent of Apple TV
LOS ANGELES — Honda plans to current a prototype model of the Eleventh-generation Civic compact sedan on the streaming platform Twitch subsequent week, previous to its arrival in U.S. showrooms in late spring 2021 as a 2022 mannequin, the automaker stated Thursday. Honda stated in a press launch that it’s going to give a primary
Thayer Household Dealerships in Bowling Inexperienced, Ohio, sometimes hosts a handful of occasions per 12 months. The actions — together with a back-to-school occasion, a number of traditional automotive exhibits and a navy appreciation occasion — are supposed to deliver present clients again in addition to attract new neighborhood members and potential clients. This 12
PARIS — A trademark dispute over its brand has left Polestar, the electric-vehicle model owned by Volvo Vehicles and Geely, quickly unable to launch its vehicles in France. Ruling in a case that dates again to 2017, a French has courtroom discovered that Polestar’s brand is comparable sufficient to Citroen’s “double chevron” design in addition
Volkswagen of America has employed business veteran Kimberley Gardiner away from Mitsubishi to be its new head of selling. Gardiner, 52, will turn out to be senior vp for model advertising and marketing at Volkswagen efficient Nov. 16, the automaker mentioned. She replaces Saad Chehab, 53, who left Volkswagen in May after 9 months on
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