World advert company Publicis Groupe has gained the worldwide media account for Stellantis, the automaker formed by the merger earlier this year of Fiat Chrysler Automobiles and Peugeot maker PSA Group, in accordance with individuals acquainted with the matter.

The holding firm was the incumbent on the FCA portion of the enterprise, which incorporates Jeep, Ram, Dodge, Fiat, Chrysler and Alfa Romeo. WPP was the incumbent for PSA, whose manufacturers embody Peugeot, Citroën, DS, Opel and Vauxhall. 

A Stellantis consultant didn’t instantly present remark. Publicis declined to remark and referred calls to the shopper. WPP declined to remark, though an inside memo circulated on the holding firm’s Mediacom unit as we speak confirmed that the enterprise has been consolidated at Publicis.

The win is important for Publicis, which is able to develop its automotive roster with the addition of the PSA manufacturers, which aren’t within the U.S. however have a European presence. Stellantis has 14 auto manufacturers underneath its wing following the $52 billion merger, which finalized in January.  Advert Age Datacenter estimates that Stellantis in 2020 spent an estimated $4.2 billion on worldwide promoting on a professional forma foundation together with the previous Fiat Chrysler Vehicles and PSA Group.

The Pubicis win quantities to an company consolidation that comes because the newly merged firm seeks price efficiencies. Bundled media buys are a part of what the corporate has recognized as speedy synergies and financial savings, according to a report last month from Automotive News, which acknowledged the corporate needs to search out $6 billion a yr in annual synergies throughout its enterprise.