Categories: Marketing

Pony car pilgrims join Stampede

Greater than 1,000 Ford Mustangs from each period had been available for final week’s reveal of the seventh-generation pony automotive.

Ford Motor Co. summoned Mustang homeowners from across the U.S. to Detroit to participate within the occasion. Some got here from so far as Tacoma, Wash., with vehicles becoming a member of the procession alongside a nine-state, cross-country route that included stops at a number of automotive museums and Pony Categorical historic websites.

Individuals included Mustang Mach-E electrical crossovers and even a Ford Transit van — nicknamed Bustang — full of 9 members of a Kansas Metropolis household who drove by the night time to get to Michigan in time, in accordance with tweets from Ford spokesman Mike Levine.

The Mustang Stampede, as Ford dubbed the caravan, descended on the automaker’s headquarters in Dearborn, Mich., the day of the disclosing, then traveled en masse the ultimate 11 miles to downtown Detroit. The group gathered on the Hart Plaza amphitheater on the riverfront, within the shadow of Common Motors’ towering Renaissance Middle places of work, to witness the debut of the 2024 Mustang.

To introduce the redesigned pony automotive, Ford referred to as on a fifth-generation worker who works at Flat Rock Meeting Plant, the place the Mustang is constructed. The worker mentioned she was carrying the watch her great-great-grandfather obtained as his retirement present from the corporate.

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