Categories: Marketing

Pretend Bronco pitchman rides once more

The Bronco is again, and so is John Bronco, a fictitious Ford Motor Co. pitchman who was the topic of a mockumentary final yr.

In John Bronco Rides Once more, streaming on Hulu, the title character, performed by Walton Goggins, learns that Ford created a brand new Bronco greater than 20 years after he mysteriously vanished.

“I assumed once I skipped city, man, perhaps they’d simply cancel the entire thing,” Bronco says within the sequel.

“No, the launch was fairly profitable,” responds Ford archivist Daniel Stacks, performed by Tim Baltz — a probably inadvertent punch line given the standard issues which have pressured many purchasers to attend months longer than anticipated to obtain their automobiles.

The movie offers loads of display time to the brand new Bronco in addition to various classic ones. It additionally features a breakfast cereal known as BroncO’s manufactured from oats, cheddar cheese and gummy horseshoes.

“I’ve typically stated there’s nothing higher for the within of a person,” Bronco says whereas filming a business for the brand new model of his namesake automobile, “than the skin of a Bronco.”

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