An government with expertise launching an electrical automobile and overhauling a model’s lineup is the brand new president of BMW Canada.

David George started in his new position March 1. Beforehand, he was director for MINI U.Ok., the place, in response to a information launch, he “was accountable for restructuring the MINI product portfolio, the profitable launch of the MINI Electrical and overseeing development of the model’s market share within the U.Ok.”

George, who joined BMW in 2018, replaces Reiner Braun, who’s transferring to grow to be the CEO of BMW Group Latin America after two years on the helm. Braun has been with BMW since 1999.

“I need to thank and congratulate Reiner on all of his achievements over the previous two years,” Sebastian Mackensen, CEO of BMW of North America, mentioned within the launch. “David’s subsequent position in Canada will provide him a brand new problem and I’m assured he’ll capitalize on the present, constructive momentum to reach our essential Canadian market.”

BMW additionally introduced that Carola Erlewein, CEO of BMW Group Monetary Providers Canada, has been assigned to the position of strategic lead supporting the shopper, model and gross sales system with BMW AG. Her successor in Canada can be introduced at a later date.