Marketing

Jim Farley’s side hustle: Celebrity interviewer

Jimmy Automobile Automobile" is taking his present on the highway. Or reasonably, the person who nonetheless solutions to that childhood…

3 months ago

Audi JV apologizes over China ad’s potential copyright breach

Audi’s China three way partnership, FAW-Volkswagen Gross sales, apologized for textual content in an commercial that allegedly infringed copyright and…

3 months ago

Dodge wants dealerships to embody gearhead persona

DETROIT — It is no secret what Dodge is about lately.The model spent the final eight years recasting itself as…

3 months ago

Chrysler uses #VanLife as a foil to market its Pacifica

Most manufacturers mine social media and influencer tendencies to faucet into well-liked crazes. However Chrysler is utilizing one rising phenomenon…

3 months ago

Ford adds cool to the frunk in YouTube series

As manufacturers rush to inform shoppers about what electrical automobiles can provide, Ford Motor Co. is attempting to convey "frunk"…

3 months ago

Land Rover ads for parking feature are banned in U.K.

Two advertisements for the Land Rover Defender have been banned in the UK over issues that they might mislead viewers…

3 months ago

Ford takes a jab at Elon Musk in Kentucky Derby ad

Ford is taking what seems to be a refined shot at Elon Musk in a brand new marketing campaign set…

4 months ago

Ford’s latest EV ad campaign focuses on the ‘frunk’

As manufacturers rush to inform customers about what electrical automobiles can provide, Ford Motor Co. is making an attempt to…

4 months ago

Detroit auto show reveals plans for end of 44-month hiatus

Detroit used to have an auto present yearly, so the legend goes. The present is scheduled to return this September…

4 months ago

College students get keys for a Cadillac Lyriq EV in latest chapter of EcoCar competitions

Can a bunch of faculty college students clear up a number of the most vexing automotive engineering challenges going through…

4 months ago

At the New York auto show, it wasn’t hard to grab the spotlight

NEW YORK — I confirmed up on the Auto Discussion board right here, held within the $1.5 billion — with…

4 months ago

McConaughey has new slogan idea for Lincoln

Lincoln Motor Co. could have stumbled onto its subsequent slogan. Oscar-winning actor and model spokesman Matthew McConaughey was readily available…

4 months ago

Alfa Romeo Tonale on awareness tour

NEW YORK — Alfa Romeo is taking its new Tonale crossover on the street. The Italian model, which is searching…

4 months ago

New York auto show: Getting back to normal

NEW YORK — The New York Worldwide Auto Present is bustling once more. It was a protracted highway to get…

4 months ago

Service manager Carmen Hinton encourages other women

Carmen Hinton was all the time uncertain about successful contests and prizes. So she was shocked when her title was…

4 months ago

Ford F-150 Lightning EV to launch April 26

DETROIT — Ford Motor Co. will launch its F-150 Lightning electrical pickup April 26, CEO Jim Farley mentioned Wednesday on…

4 months ago

Retailers tap targeted digital advertising to boost fixed ops

Dealership gross sales departments have historically feasted on bountiful digital advertising budgets and ways whereas fastened ops departments needed to…

4 months ago

DeLorean says it’s coming back in the near future

The time has come for a brand new DeLorean.DeLorean Motor Co. Inc. says it plans to unveil an electrical mannequin…

4 months ago

Ad blitzes fuel surge in demand for Hummer EV

PHOENIX — A gentle cadence of latest commercials throughout key occasions made March the very best month for GMC Hummer…

4 months ago

Dealer’s gasoline giveaway sparks massive lines

Drivers in Massachusetts waited in line for as much as 9 hours to fill their fuel tanks totally free, courtesy…

4 months ago

New York auto show resumes with new products, EV test track

The New York Worldwide Auto Present returns this week after a two-year hiatus brought on by coronavirus restrictions and issues.…

4 months ago

In-house digital display ads help car dealerships bring sizzle to fixed ops

To James Stephens, utilizing dry-erase whiteboards and lifeless posters taped to partitions to advertise fastened ops companies is so yesterday."Plenty…

4 months ago

Jeep keeps outdoorsy formula in marketing 4xe plug-in hybrid models

When electrification was on the horizon, Jeep knew precisely the place to go together with its message. The model identified…

4 months ago

NCAA rule change opens doors for dealers to work with college sports stars

Ohio State College operating again TreVeyon Henderson is among the many prime soccer gamers within the nation, however at Ricart…

4 months ago

Dead mall becomes playground for GR86

Thousands and thousands of individuals have pushed their Toyota to a shopping center, however few have really pushed proper by…

5 months ago

Teen in twister lands safely, gets a new truck

A teenage driver's tornado hassle has resulted in a brand new Chevrolet Silverado. When Riley Leon, 16, drove via a…

5 months ago

BrightDrop renames electric delivery vans

BrightDrop, Basic Motors' electrical supply van enterprise, has modified the names of its two electrical vans and its electrical supply…

5 months ago

Buick plays three-shield monte with logo revamp

Buick seems to be rearranging its shields.The Normal Motors model just lately filed a trademark software that exhibits the three…

5 months ago

Is U.S. buzz over ID Buzz enough to get it made here? VW exec now says maybe

After declaring this month that they'd no intention of doing so, Volkswagen executives are actually rethinking their plans to maintain…

5 months ago

GMC Hummer gets its first movie role

Normal Motors is pulling again the curtain to point out viewers the genesis and improvement of its first electrical pickup,…

5 months ago